The Activities

Willie G. Davidson Stage

Iron Stage

H-D® Hangout

In the Harley-Davidson Hangout, check out the 2024 Harley-Davidson® motorcycles on display, discover H-D® members-only benefits, LiveWire® motorcycle display, H-D™ rentals and tours with EagleRider, and enter the Harley-Davidson® Riding Academy sweepstakes!

H-D® & Artist Merchandise

Memoralize your visit to the festival with official Homecoming and artist merch. Access Pass, H-D Rider Pass and Harley Owners Group Members can skip the line.

Harley-Davidson® JUMPSTART™

Ever wonder what its like to ride a motorcycle? The JUMPSTART™ is a stationary motorcycle that allows the rider to shift through the gears and back down again to get a feel for riding.

Nitro Circus Everything Flies

Leveraging advanced ramp technology, Nitro Circus presents their “Everything Flies” show three times daily on Friday and Saturday, featuring top action sports athletes showcasing incredible skills in BMX, skateboarding, and a variety of mind-blowing contraptions. Expect gravity-defying stunts, heart pounding adrenaline and an unforgettable experience for all.

H-D Creators Meet & Greet

Take pics and shake hands with some of our favorite motorcycle content creators at our inaugural H-D Creators Meet & Greet on Saturday, July 27th from 2-4pm CT at Veterans Park in the Harley-Davidson Hangout. We have a stacked lineup of H-D brand ambassadors including 2LaneLife, Traveling Tall, Cycle Fanatix, Ride to Food, Adam Sandoval, Jake from Prism Supply and more! Entry is included with your H-D Homecoming Festival tickets.

Harley-Davidson Museum

Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.

Harley-Davidson® Shop

The Harley-Davidson® Shop offers more than 150 new products and many new unique experiences – and since customization has been a hallmark of Harley-Davidson for decades, you will also have the opportunity to create your own one-of-a-kind items that stand out from the crowd.

2024 H-D® New Product Showroom

Explore the 2024 line-up of Harley-Davidson motorcycles, including our all-new 2024 CVO Street Glide® and CVO Road Glide®.

MOTOR® Bar & Restaurant

An iconic Milwaukee eatery with a Midwestern attitude. MOTOR's bold American classics celebrate the taste of life on the road. Adjacent to our bustling plaza, the Can Room is a great place to grab a drink, MOTOR® meal to enjoy outside, or explore food trucks from local vendors

Food Trucks & Concessions

Multiple local food trucks join MOTOR® on the H-D Museum Campus.

Dunlop® Motorcycle Tires

For over 40 years, Dunlop tire engineers have worked with Harley-Davidson to develop tires that meet the stringent performance standards established by Harley-Davidson. Dunlop is the only tire company that designs, develops, and manufactures motorcycle tires for Harley-Davidson in North America. We at Dunlop look forward to seeing the thousands of people from around the world and hearing your feedback on our products.

H-D® Factory Outlet

The first and only H-D® Factory Outlet is your destination for end-of-season gear and discontinued products.

Harley-Davidson® Factory Race Team Experience

Dive into the heart of speed and precision at the Harley Davidson Race Team Experience, a H-D Homecoming highlight offering an immersive glimpse into the world of high-performance racing. Join us for an unforgettable celebration of speed, precision, and the legendary Harley-Davidson racing heritage.

Harley-Davidson® Insurance Services

For over 20 years, riders have trusted us to help protect them and their motorcycles. Harley-Davidson Insurance Services provides special discounts for Harley-Davidson® owners. We will also insure a variety of motorcycle brands. We are the Official Motorcycle Insurance sponsor of the 2024 H-D® Homecoming™ Festival event July 25-28, 2024, at the H-D Museum & Veterans Park. To learn more and obtain a free quote, visit www.insurance.harley-davidson.com or call toll free 800.909.8393.

Official H-D® Member Check-In

Stop by the Check-in for all the benefits you enjoy for your Harley Owners Group perks + more information on our NEW H-D Membership Program. Access Pass, H-D Rider Pass and Harley Owners Group Members will receive a commemorative gift.

Wisconsin Lottery® Experience

The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated more than $19.1 billion in total revenue, including more than $10.8 billion in prizes paid and more than $5.7 billion in funding for property tax credits to eligible Wisconsin homeowners.

Official Harley-Davidson™ Trucks Experience

Since 2017, FOX Factory PVD has maintained an exclusive partnership to produce the renowned Harley-Davidson branded vehicles. FOX Factory collaborates closely with the Harley-Davidson design team to create the ultimate vehicle for every enthusiast. Each Harley-Davidson truck is equipped with a premium suspension lift system, FOX shocks, custom-designed wheels, off-road tires, and luxurious custom interior. Visit our display and explore the Harley-Davidson Ford F-250 and GMC Sierra 1500. Our sales staff will be on hand to assist anyone interested in owning these exceptional trucks.

V-Twin Visionary Custom Motorcycle Showcase

V-Twin Visionary shows off the best custom bikes across all platforms.

Rockford Fosgate® Motorcycle Audio Experience

Experience Rockford Fosgate’s all-in-one motorcycle audio solutions for your Harley-Davidson, featuring purpose built amplifiers and speakers that enhance the soundtrack of your journey.

Twisted Tea® Experience

Twisted Tea, America’s favorite hard iced tea, is proud to be the official hard iced tea partner of the H-D Museum during the 2024 H-D® Homecoming™ Festival event July 25-28, 2024. This summer during the H-D Museum™ Bike Night Concert Series there will be a weekly drawing for Twisted Tea prizes, a photo op in the sidecar of our 1977 Shovelhead, as well as a chance to enter to win a custom Twisted Tea-branded Harley-Davidson® built by Cycle Source, which includes a VIP experience to the H-D Museum. Visit www.keepyourridetwisted.com for more information.

Real Deal Revolution Workshoppes

Join us to learn skilled trades from trailblazing women in the industry, such as welding, pinstriping, leatherwork, and more.

Willie G. Davidson Ride In Custom Bike Show presented by V-Twin Visionary

In celebration of the legendary Willie G. Davidson, H-D Museum & V-Twin Visionary host a RIDE IN Custom Bike Show. Awards ceremony will be hosted 4pm-5pm.

Homecoming Opening Ceremony

Kick off Homecoming Festival weekend with us! Join Harley-Davidson executives, Davidson family members, and the local community for the official Opening Ceremonies at the new Davidson Park, nestled within H-D's Juneau Ave Headquarters. Experience the excitement as we celebrate our heritage and passion for motorcycles. Don't miss this momentous occasion! After the ceremony, continue celebrating by joining us at the H-D Museum for Bike Night and live music!

Homecoming Rev-Up!

Celebrate Harley-Davidson’s 2024 Homecoming at the new Davidson Park! We’ll kick off Homecoming festivities with a day filled with celebrations of Harley-Davidson’s history and the motor-culture embedded in Milwaukee and beyond! Be sure to stick around for a very special Opening Ceremony at 4:30 PM. Be in the audience as we kick off Homecoming as the first official event hosted at Davidson Park. And don’t miss the evening bonfire, complete with music and s’mores!

Juneau Avenue Historical Tour & Building a Milwaukee Icon Photo Exhibit

For over 100 years, customers have been traveling from around the world to visit the home of Harley-Davidson. Don’t miss this rare opportunity to learn about key moments in the company's history, including a focus on Willie G's tenure. This walking tour will include both outdoor and indoor stops. After the tour, visit our photographic exhibit to learn how, in the early 1900s, the Juneau Avenue factory came to life, when Harley-Davidson went from producing just over 1,000 motorcycles in 1909, to manufacturing 27,000 motorcycles in 1920. Nowadays, this building is still the home of Harley-Davidson. Each day we'll give the first 1,000 tour participants a Willie G. Davidson commemorative coin.

STE(A)Magination Day

Get ready to learn and explore at the new Davidson Park for a day full of STE(A)M (Science, Technology, Engineering, Art, and Math) activities for the whole family during Harley-Davidson Homecoming! Enjoy field day games, DIY arts and crafts, and exciting educational experiences led by community organizations throughout the park.

Interactive Art + Culture Fair

Immerse yourself in a vibrant celebration of community, creativity, and culture at this interactive art + culture fair! Here you’ll find interactive art activities, live performances, and hands-on workshops, each crafted to ignite your imagination and celebrate the diverse tapestry of the Near West Side community. From motorcycle-inspired art installations to live mural painting showcasing local talent, there's something for everyone to enjoy and engage with.

Self-Guided Factory Tours & Experience

Visit the Harley-Davidson® Powertrain Operations where the heartbeat of every Harley-Davidson motorcycle is made (Located in Menomonee Falls, WI). The Factory Tour is a 30-45 min, self-guided tour of Harley-Davidson® Powertrain Operations where you'll walk the factory floor to see and learn about select elements of the engine assembly process

H-D® Police Skills Demonstrations and Bike Pick Up Demonstrations

Head over to Harley-Davidson Powertrain Operations for Police Skills Riding Demonstrations. Learn how to pickup a Touring size motorcycle. Watch our Police & Fleet team as they demonstrate the amazing skills a police motorcycle officer must possess to handle and maneuver a police motorcycle around in a tight confined area.

Harley-Davidson® Model Year 2024 Demos

Visit our Powertrain Operations for your opportunity to test ride the 2024 H-D motorcycle lineup, including the all-new Street Glide® and all-new Road Glide®.

Be The Boss of Your Motorcycle, Advanced Slow Speed Motorcycle Skills

Join Robert Simmons to learn how to operate your motorcycle at slow speeds (1-10 mph) through educational videos and live practice sessions in a positive environment with no arrogance or judgement. Practice these 3 exercises to help improve your slow speed skills on your motorcycle! And remember, once the motorcycle is moving, we don’t need our feet on the ground anymore.