The Activities

Willie G. Davidson Stage

Iron Stage

Nitro Circus: Everything Flies

The electrifying energy of Nitro Circus returns for 2024 Harley-Davidson Homecoming. Leveraging advanced ramp technology, Nitro Circus presents their “Everything Flies” show, which captivates audiences worldwide. Prepare to be amazed as the top action sports athletes showcase their incredible skills in BMX, skateboarding, and a variety of mind-blowing contraptions. Expect gravity-defying stunts, heart pounding adrenaline and an unforgettable experience for all.

Monster Energy Freestyle Motorcross

Monster Energy presents Freestyle Motocross (FMX) demos showcasing heart-pounding adrenaline stunts from some of the top riders around the world including Axell Hodges, Jarryd McNeil, Taka Higashino, Keith Sayers, and more.

Nitro Circus x Monster Energy Crossover

For the first time in North America, Nitro Circus and Monster Energy athletes will attempt to perform a crossover stunt where Freestyle Motocross (FMX), BMX, and skateboard athletes each execute a backflip while crossing paths in mid-air. Defying gravity, the FMX riders will jump 75 feet in distance and 40 feet in the air, while the BMX and skateboarders will leap 40 feet in distance and 40 feet in the air.

H-D® Hangout

In the Harley-Davidson Hangout, check out the 2024 Harley-Davidson® motorcycles on display, discover H-D® members-only benefits, LiveWire® motorcycle display, H-D™ rentals and tours with EagleRider, and enter the Harley-Davidson® Riding Academy sweepstakes!

H-D® & Artist Merchandise

Memoralize your visit to the festival with official Homecoming and artist merch. Access Pass, H-D Rider Pass and Harley Owners Group Members can skip the line.

Harley-Davidson® JUMPSTART™

Ever wonder what its like to ride a motorcycle? The JUMPSTART™ is a stationary motorcycle that allows the rider to shift through the gears and back down again to get a feel for riding.

H-D Creators Meet & Greet

Take pics and shake hands with some of our favorite motorcycle content creators at our inaugural H-D Creators Meet & Greet on Saturday, July 27th from 2-4pm CT at Veterans Park in the Harley-Davidson Hangout. We have a stacked lineup of H-D brand ambassadors including 2LaneLife, Traveling Tall, Cycle Fanatix, Ride to Food, Adam Sandoval, Jake from Prism Supply and more! Entry is included with your H-D Homecoming Festival tickets.

Monster Energy

Experience the world of Monster Energy – interactive experiences, sample beverages, and more including a fire dancer!

Mission® Foods

Mission is an official sponsor of the Harley-Davidson Screamin’ Eagle Factory Race Team in MotoAmerica’s King of the Baggers series. Stop by for a photo opportunity and to sample their latest products.

Smirnoff Ice

Cool off with a visit to Smirnoff Ice including a photo opportunity and an iron-on station for jackets & vests.

Monster Beast Parlor

Monster Energy will be bringing out famed tattoo artist, Luke Wessman, veteran in the tattoo world and Monster Tattoo Ambassador to give flash tattoos to Monster fans throughout the weekend. Monster Energy will also have barbers cutting hair keeping you fans looking fresh. Available to GA+ ticket holders only.

Rockford Fosgate® Stage Line-Up

Join us at the H-D Museum Rockford Fosgate® Stage any day of the event for live, free music. We'll kick off Homecoming with a free performance from Kenny Wayne Shepherd starting at 9:30pm Thursday Artists: War Hippies, Austin Meade, Kenny Wayne Shepard Friday Artists: God's Outlaw, Hillbilly Casino, Big/Gun Saturday Artists: Cold Sweat and the Brew City Horns, Poison Overdose, Motley Crucial Sunday Artists: Banana Wind, Sons of Sconnie

Harley-Davidson Museum

Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.

Harley-Davidson® Shop

The Harley-Davidson® Shop offers more than 150 new products and many new unique experiences – and since customization has been a hallmark of Harley-Davidson for decades, you will also have the opportunity to create your own one-of-a-kind items that stand out from the crowd.

2024 H-D® New Product Showroom

Explore the 2024 line-up of Harley-Davidson motorcycles, including our all-new 2024 CVO Street Glide® and CVO Road Glide®.

Dinner & Cocktails with Bill Davidson

Start with a guided tour of the H‑D Museum featuring the H‑D Beginnings, Serial No. 1 (oldest known Harley-Davidson® motorcycle), the Archives, and the Motorcycle Vault. Afterwards, enjoy dinner and cocktails then meet Bill Davidson, the great-grandson of founder William A. Davidson and the son of Willie G. Davidson.

Coffee & Conversation with Bill Davidson

Enjoy conversation over coffee and pastries with Bill Davidson, the great-grandson of founder William A. Davidson and the son of Willie G. Davidson. Then enjoy a tour of the H-D Museum with expert guides, including the H-D Beginnings, Serial No.1 (oldest known Harley-Davidson® motorcycle), and the Motorcycle Vault.

MOTOR® Bar & Restaurant

An iconic Milwaukee eatery with a Midwestern attitude. MOTOR's bold American classics celebrate the taste of life on the road. Adjacent to our bustling plaza, the Can Room is a great place to grab a drink, MOTOR® meal to enjoy outside, or explore food trucks from local vendors

Food Trucks & Concessions

Multiple local food trucks join MOTOR® on the H-D Museum Campus.

Dunlop® Motorcycle Tires

For over 40 years, Dunlop tire engineers have worked with Harley-Davidson to develop tires that meet the stringent performance standards established by Harley-Davidson. Dunlop is the only tire company that designs, develops, and manufactures motorcycle tires for Harley-Davidson in North America. We at Dunlop look forward to seeing the thousands of people from around the world and hearing your feedback on our products.

H-D® Factory Outlet

The first and only H-D® Factory Outlet is your destination for end-of-season gear and discontinued products.

Harley-Davidson® Factory Race Team Experience

Dive into the heart of speed and precision at the Harley Davidson Race Team Experience, a H-D Homecoming highlight offering an immersive glimpse into the world of high-performance racing. Join us for an unforgettable celebration of speed, precision, and the legendary Harley-Davidson racing heritage.

Harley-Davidson® Insurance Services

For over 20 years, riders have trusted us to help protect them and their motorcycles. Harley-Davidson Insurance Services provides special discounts for Harley-Davidson® owners. We will also insure a variety of motorcycle brands. We are the Official Motorcycle Insurance sponsor of the 2024 H-D® Homecoming™ Festival event July 25-28, 2024, at the H-D Museum & Veterans Park. To learn more and obtain a free quote, visit www.insurance.harley-davidson.com or call toll free 800.909.8393.

Official H-D® Member Check-In

Stop by the Check-in for all the benefits you enjoy for your Harley Owners Group perks + more information on our NEW H-D Membership Program. Access Pass, H-D Rider Pass and Harley Owners Group Members will receive a commemorative gift.

Wisconsin Lottery® Experience

The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated more than $19.1 billion in total revenue, including more than $10.8 billion in prizes paid and more than $5.7 billion in funding for property tax credits to eligible Wisconsin homeowners.

Official Harley-Davidson™ Trucks Experience

Since 2017, FOX Factory PVD has maintained an exclusive partnership to produce the renowned Harley-Davidson branded vehicles. FOX Factory collaborates closely with the Harley-Davidson design team to create the ultimate vehicle for every enthusiast. Each Harley-Davidson truck is equipped with a premium suspension lift system, FOX shocks, custom-designed wheels, off-road tires, and luxurious custom interior. Visit our display and explore the Harley-Davidson Ford F-250 and GMC Sierra 1500. Our sales staff will be on hand to assist anyone interested in owning these exceptional trucks.

V-Twin Visionary Custom Motorcycle Showcase

V-Twin Visionary shows off the best custom bikes across all platforms.

Rockford Fosgate® Motorcycle Audio Experience

Experience Rockford Fosgate’s all-in-one motorcycle audio solutions for your Harley-Davidson, featuring purpose built amplifiers and speakers that enhance the soundtrack of your journey.

Twisted Tea® Experience

Twisted Tea, America’s favorite hard iced tea, is proud to be the official hard iced tea partner of the H-D Museum during the 2024 H-D® Homecoming™ Festival event July 25-28, 2024. This summer during the H-D Museum™ Bike Night Concert Series there will be a weekly drawing for Twisted Tea prizes, a photo op in the sidecar of our 1977 Shovelhead, as well as a chance to enter to win a custom Twisted Tea-branded Harley-Davidson® built by Cycle Source, which includes a VIP experience to the H-D Museum. Visit www.keepyourridetwisted.com for more information.

American Metal Whiskey - Rowdy Hours

American Metal Whiskey is proud to be the official whiskey of the H-D Museum and MOTOR® Bar & Restaurant all year long and we are bringing all our toys to the H-D® Homecoming™ Festival at the H-D Museum on July 25-28, 2024. Get rowdy with us each day in our custom shipping container that our team transformed into the ultimate party destination with a rooftop VIP lounge and a full custom bar. We will have several custom motorcycles handbuilt by Josh Allison of American Metal Customs on display at our booth while slinging free samples of our award-winning American Metal Whiskey. Join us for a rowdy celebration of craftsmanship and custom culture that will resonate with every motorcycle enthusiast!

Willie G. Davidson: Artist, Designer, American Icon

A tribute to a living legend, this exhibition celebrates former Harley-Davidson chief of styling Willie G. Davidson, whose artistry and vision shaped the modern soul of the Motor Company. Step into his world, where steel and style collide, and every detail tells a story of American grit and ingenuity. From timelessly beloved bike designs to his lasting cultural impact on our community, this exhibition honors the man who turned motorcycles into icons.

Real Deal Revolution Workshoppes

Join us to learn skilled trades from trailblazing women in the industry, such as welding, pinstriping, leatherwork, and more.

STIHL TIMBERSPORTS® Chop it Like Its Hot

Witness the ultimate showdown as STIHL TIMBERSPORTS® lumberjacks and lumberjills use razor-sharp axes and high-powered chainsaws to compete in five thrilling disciplines featuring the Standing Block Chop, Underhand Chop, Single Buck, Stock Saw, and the highly-modified Hot Saw. We’ll also test which has the loudest roar: a Harley-Davidson® motorcycle or a Hot Saw!

Willie G. Davidson Ride In Custom Bike Show presented by V-Twin Visionary

In celebration of the legendary Willie G. Davidson, H-D Museum & V-Twin Visionary host a RIDE IN Custom Bike Show. Awards ceremony will be hosted 4pm-5pm.

H-D™ Visa® Cardmember Appreciation

We love our Harley-Davidson® Visa® cardmembers! Cardmembers are invited to stop by the H-D™ Visa® desk in the H-D® Membership area to pick up their cardmember-appreciation gift.

Homecoming Opening Ceremony

Join Harley-Davidson executives, Davidson family members, and the local community for the official Opening Ceremony at the new Davidson Park, nestled within H-D's Juneau Ave Headquarters.

Homecoming Rev-Up!

Celebrate Harley-Davidson’s 2024 Homecoming at the new Davidson Park! We’ll kick off Homecoming festivities with a day filled with celebrations of Harley-Davidson’s history and the motor-culture embedded in Milwaukee and beyond! Be sure to stick around for a very special Opening Ceremony at 4:30 PM. Be in the audience as we kick off Homecoming as the first official event hosted at Davidson Park. And don’t miss the evening bonfire, complete with music and s’mores!

Juneau Avenue Historical Tour & Building a Milwaukee Icon Photo Exhibit

For over 100 years, customers have been traveling from around the world to visit the home of Harley-Davidson. Don’t miss this rare opportunity to learn about key moments in the company's history, including a focus on Willie G's tenure. This walking tour will include both outdoor and indoor stops. After the tour, visit our photographic exhibit to learn how, in the early 1900s, the Juneau Avenue factory came to life, when Harley-Davidson went from producing just over 1,000 motorcycles in 1909, to manufacturing 27,000 motorcycles in 1920. Nowadays, this building is still the home of Harley-Davidson. Each day we'll give the first 1,000 tour participants a Willie G. Davidson commemorative coin.

STE(A)Magination Day

Get ready to learn and explore at the new Davidson Park for a day full of STE(A)M (Science, Technology, Engineering, Art, and Math) activities for the whole family during Harley-Davidson Homecoming! Enjoy field day games, DIY arts and crafts, and exciting educational experiences led by community organizations throughout the park.

The Badger Heritage Chapter Vintage Motorcycle Timeline

A showcase of privately owned vintage Harley-Davidson motorcycles from every decade since the Motor Company was founded in 1903. Get a close-up view of many historic machines and meet their owners who will be on hand to chat and answer questions. All the bikes will be in running condition and will either be ridden into the show or started up for demonstrational purposes! Come see and listen to Harley-Davidson history at the very place many of the motorcycles in the showcase were born.

H-D Brick Fundraiser

Harley-Davidson original Juneau Avenue factory building - a site that's been on the National Register of Historic Places since 1994 - played a key role sparking a transportation revolution. Now, on those same hallowed grounds, the Harley-Davidson Foundation is proud to open Davidson Park, transforming and revitalizing the neighborhood we're proud to call home. Be one of the first to purchase a personalized, engraved brick at the park's entrance and honor your own legacy while supporting the mission and vision of the new community park for generations to come.

Interactive Art + Culture Fair

Immerse yourself in a vibrant celebration of community, creativity, and culture at this interactive art + culture fair! Here you’ll find interactive art activities, live performances, and hands-on workshops, each crafted to ignite your imagination and celebrate the diverse tapestry of the Near West Side community. From motorcycle-inspired art installations to live mural painting showcasing local talent, there's something for everyone to enjoy and engage with.

Self-Guided Factory Tours & Experience

Visit the Harley-Davidson® Powertrain Operations where the heartbeat of every Harley-Davidson motorcycle is made (Located in Menomonee Falls, WI). The Factory Tour is a 30-45 min, self-guided tour of Harley-Davidson® Powertrain Operations where you'll walk the factory floor to see and learn about select elements of the engine assembly process

H-D® Police Skills Demonstrations and Bike Pick Up Demonstrations

Head over to Harley-Davidson Powertrain Operations for Police Skills Riding Demonstrations. Learn how to pickup a Touring size motorcycle. Watch our Police & Fleet team as they demonstrate the amazing skills a police motorcycle officer must possess to handle and maneuver a police motorcycle around in a tight confined area.

Harley-Davidson® Model Year 2024 Demos

Visit our Powertrain Operations for your opportunity to test ride the 2024 H-D motorcycle lineup, including the all-new Street Glide® and all-new Road Glide®.

Be The Boss of Your Motorcycle, Advanced Slow Speed Motorcycle Skills

Join Robert Simmons to learn how to operate your motorcycle at slow speeds (1-10 mph) through educational videos and live practice sessions in a positive environment with no arrogance or judgement. Practice these 3 exercises to help improve your slow speed skills on your motorcycle! And remember, once the motorcycle is moving, we don’t need our feet on the ground anymore.

Homecoming Adventure Day

Join us for a fun day of riding in the dirt just a short ride from downtown Milwaukee. All makes and models of licensed adventure bikes 650cc and up are welcome. Come for a day of trail riding, bike games, trainings, and friendship building just north of where it all began. Celebrate Homecoming by getting dirty during the day and rocking out at night. Learn more and sign-up here.

Homecoming Weekend Challenge

Complete the challenge and you'll earn the Homecoming Weekend Digital Coin inspired by the 2024 Harley-Davidson Road Glide® 3. All H-D members who check in at 6 out of the 10 chosen locations will receive 500 points for completion. Additionally, Harley Owners Group members who complete the challenge can receive a HOG branded gift! Details can be found in the Challenges section of the H-D App.

Harley Owners Group Homecoming Ride 2024

Starting at the Harley-Davidson Museum, join us for a scenic ride through Kettle Moraine State Forest with a lunch stop in Old World Wisconsin - a favorite of Willie G! A commemorative ride t-shirt, patch and pin are included, as well as lunch. Kickstands up at 10AM. The ride will end at Harley-Davidson World Headquarters for the opening ceremonies and dedication for the new Davidson Park.

Harley-Davidson's Women's Ride

Ladies, rev up your engines and cruise with Harley-Davidson on Saturday, July 27! This ride will be in memory of Nancy Davidson. The cost per rider is $25, with all funds going straight to the Cancer Research Institute. Kickstands up at Davidson Park at 10 a.m. and end at the H-D Museum by noon. A premium Harley-Davidson collectible will be provided for every participant, and complimentary coffee and donuts will be available at the start of the ride!