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2025 Activities
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Veterans Park
Veterans Park
Friday, 7/11: 2pm-11pm
Saturday, 7/12: 2pm-11pm
Join us at Veterans Park for two days of electric performances by country music icons across two stages, Milwaukee's favorite food & beverage vendors, exciting fan experiences and much more.
Harley-Davidson® Stage - Friday
Veterans Park
Friday, 7/11: 3pm-10:45pm
Join us for an epic music lineup featuring headliner Hank Williams Jr., Treaty Oak Revival, Charles Wesley Godwin, Ole 60, and Kendell Marvel.
Harley-Davidson® Stage - Saturday
Veterans Park
Saturday, 7/12: 4:15pm-10:45pm
Join us for an epic music lineup featuring Grammy award winning headliner Chris Stapleton, Turnpike Troubadours, Sierra Ferrell, 49 Winchester, and Bones Owens.
Iron Stage - Friday
Veterans Park
Friday, 7/11: 3:45pm-9:30pm
The incredible music keeps going between Harley-Davidson stage performances. Head over to the Iron Stage for sets with Giovannie & The Hired Guns, Liam St. John, Dalton Davis and Rob Langdon.
Iron Stage - Saturday
Veterans Park
Saturday, 7/12: 3:30pm-9:15pm
The incredible music keeps going between Harley-Davidson stage performances. Head over to the Iron Stage for sets with Giovannie & The Hired Guns, Liam St. John, Dalton Davis and Rob Langdon.
MONSTER ENERGY FMX
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-9pm
Experience Monster Energy FMX demos showcasing heart-pounding adrenaline stunts from pro riders Axell Hodges, Takayuki Higashino, and other top riders around the world.
Monster Energy Tattoo Parlor
Veterans Park
Friday, 7/11: 2pm-9pm
Saturday, 7/12: 2pm-9pm
Famed tattoo artist and ambassador, Luke Wessman, will be on site inking flash tattoos on fans throughout the weekend. Monster Energy will also have barbers cutting hair keeping fans looking fresh.
H-D® Creators Meet & Greet
Veterans Park
Friday, 7/11: 4pm-6pm
Don’t miss the biggest Harley-Davidson® Creators Meet & Greet of 2025! Join us on Friday, July 11th from 4pm - 6pm at the H-D Hangout in Veterans Park. Meet top creators like 2LaneLife, Her Two Wheels, Tiffany Rene, Traveling Tall, Just G Kue, Cody Rene Cameron, Cycle Fanatix, Rusty Butcher, Marvelkid87, EastCoastin, Thrashin Supply, MotoFotoDad, Kruesi Originals, Prism Supply and more! Snap pics, talk bikes, and mingle with the pros in person.
H-D® & Artist Merchandise
Veterans Park
Friday, 7/11: 2pm-11pm
Saturday, 7/12: 2pm-11pm
Commemorate your visit to the mecca of motorcycles with official Homecoming® and artist merch and exclusive gear.
Harley-Davidson® Hangout
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Relax and immerse yourself in the H-D® experience. Check out 2025 Harley-Davidson® motorcycles, the H-D Factory Race team simulator, and Harley Owners Group® member perks while music flows from the H-D Airstream. Learn about EAGLERIDER rentals and tours, or take the first step in your riding journey and sign up for Harley-Davidson® Riding Academy.
Harley-Davidson® JUMPSTART™
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Ever wondered what it’s like to ride a Harley-Davidson®? The JUMPSTART™ experience lets you get a feel for the ride on a stationary motorcycle—shift through the gears, roll on the throttle, and discover the thrill of H-D® in a controlled setting.
EAGLERIDER Rentals & Tours
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Visit EAGLERIDER in the H-D Hangout to learn about rentals, tours, and everything EAGLERIDER has to offer. Enjoy exclusive giveaways happening both days and take part in a hands-on experience where you can create your own custom H-D Homecoming souvenir. Don’t miss it!
Harley-Davidson Riding Academy
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Swing by the H-D Hangout to learn more about Harley-Davidson Riding Academy and enter for a chance to win one of 25 complimentary Riding Academy classes! One grand prize winner will also receive $1,000 toward riding gear. While you're there, snag some complimentary swag and get ready to kickstart your riding journey.
Harley-Davidson® Airstream
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Get down with DJ Shawna and Mr. New York live at the H-D Hangout Airstream. DJ Shawna takes the stage on Friday, bringing high-energy beats to kick off the weekend, while Mr. New York keeps the party going with dynamic sets on Saturday
Huckleberry Brand
Veterans Park
Friday, 7/11: 2pm - 9pm
Saturday, 7/12: 2pm - 9pm
Pick up an exclusive H-D Homecoming bandana, designed by renowned artist Luke Wessman. Known for heirloom-quality goods, Huckleberry Brand specializes in limited-edition bandanas created in collaboration with top artists and brands. They also offer upcycled vintage goods, blending sustainability with timeless style. Their work combines creativity, craftsmanship, and authenticity—making each piece truly one of a kind.
STIHL
Veterans Park
Discover STIHL’s latest lineup of innovative outdoor power tools! Enjoy live demonstrations throughout the day by skilled onsite woodcarver, Perry Carlson. Be among the first to explore our newest AP and AK battery products, and don’t miss a one-of-a-kind photo opportunity with our most powerful chainsaw—the legendary MS 881. Walk away with exclusive STIHL swag and fresh ideas for your outdoor power equipment lineup’s newest addition.
Fastenal X Harley-Davidson NASCAR No. 17 RFK Racing Show Car
Veterans Park
Friday, 7/11: 2pm-9pm
Saturday, 7/12: 2pm-9pm
Get up close with the Fastenal x H-D NASCAR show car. The RFK Racing #17 will be running with Harley-Davidson on the hood in the NASCAR Chicago Street Race - come see NASCAR horsepower at Vets Park!
Pure Kick(R) High Octane Hydration Station
Veterans Park
Fuel your body. Win a Harley. Come by the Pure Kick High Octane Hydration Station and fill up your water bottle with Pure Kick Hydration beverage from a functioning fuel pump. While you’re there, sign up for your chance to win a custom Pure Kick wrapped 2025 Harley Davidson Street Glide®, courtesy of Pure Kick.
Beatbox Party Fuel Stop
Veterans Park
Roll with the Original Party Punch! Stop by the BeatBox BeatBus to sip on delicious new flavors like the SHAQ-exclusive Blueberry Lemonade and snag a custom heat-pressed leather koozie and other exclusive gear. Sure, it’s a bus, not a bike, but it’s still got serious party horsepower!
Potawatomi Casino Street Team
Veterans Park
Potawatomi Casino Hotel Milwaukee is the complete entertainment destination. Enjoy a winning atmosphere made up of thousands of the hottest slots, all your favorite table games, seven restaurants to choose from and exciting promotions. Visit the Potawatomi Street Team for a chance to win Reward Play and awesome prizes. Your win is waiting.
Mission Foods® Sampling Experience
Veterans Park
Mission is an official sponsor of the Harley-Davidson Screamin’ Eagle Factory Race Team in MotoAmerica’s King of the Baggers series. Stop by for a photo opportunity and to sample their latest products.
Arturo Fuente Cigar Lounge
Veterans Park
Kick back and relax at the Arturo Fuente Cigar Lounge, where premium cigars and comfortable seating come together under a tree-lined grove. It’s the perfect place to unwind, savor the moment, and enjoy the music in a laid-back setting at Veterans Park.
Harley-Davidson Museum
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson® can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson® through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.
Official H-D Homecoming® Kick-off Party
H-D Museum
Thursday, 7/10: 10am-11pm
Sons of Sconnie: 4:30pm-7pm
Hippies & Cowboys: 7:35pm-9pm
Buckcherry: 9:30pm-11pm
Roll up to a sea of motorcycles lining the streets and campus setting the tone for an unforgettable night and the best weekend of your summer! H-D Museum is your homebase for officially kicking off the festival in true H-D style. It’s time to crank up the volume with free live performances from Sons of Sconnie and Hippies & Cowboys, building to a powerhouse headlining set from Buckcherry. The platinum-selling rock legends will bring their signature blend of raw, hard-hitting hits and electrifying stage presence. Whether you’re riding in from across the country or repping hometown MKE, this is the night to kickstart the party, connect with fellow riders, and celebrate the true spirit of Harley-Davidson. No admission necessary – just get your boots down here for the party!
H-D Museum Live Music: Friday
H-D Museum
Friday 7/11:
Big Al Wetzel: 12pm - 2pm
Driving Miss Crazy: 2:30pm - 4:30pm
The Now Band: 5pm - 8pm
Join us for live music from regional artists all day long on the Rockford Fosgate® Stage from Big Al Wetzel Band, Driving Miss Crazy and The Now Band.
H-D Museum Live Music: Saturday
H-D Museum
Saturday 7/12:
Rebel Grace: 12pm - 2pm
Landline: 2:30pm - 4:30pm
INFER/RED: 5pm - 8pm
Join us for BBQ from MOTOR® Smokehouse and live music from regional artists all day long on the Rockford Fosgate® Stage from Rebel Grace, Landline, and INFER/RED.
H-D Museum Live Music: Sunday
H-D Museum
Sunday 7/13:
Crossfire: 11am-1:30pm
The Playlist: 2pm-4pm
Before you head home stop by the H-D Museum for brunch, a bike show, and live music from regional artists Crossfire and The Playlist.
Harley-Davidson® Shop
H-D Museum
Thursday, 7/10: 10am-9pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
Shop exclusive apparel, collectibles and accessories straight from the Harley-Davidson® Museum, including archival reproductions and a custom station to create one-of-a-kind gear.
2025 H-D® New Product Showroom
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Explore the 2025 line-up of Harley-Davidson® motorcycles, including our all-new CVOs, Grand American Touring, Cruiser, Adventure Touring and Sport models.
H-D® Factory Outlet
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
The first and only H-D® Factory Outlet is your destination for end-of-season gear and discontinued products.
Official H-D® Membership Check-In
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Harley Owners Group® members: Swing by the H-D Membership® area next to the H-D Museum for your exclusive event keepsake and bonus Homecoming™ Ride Challenge gift. See what else is in store for you, like unlimited museum visits, Fast Pass line entry, and a members-only group ride. H.O.G.—curious? Come sign up!
MOTOR® Bar & Restaurant
H-D Museum
Thursday, 7/10: 11am-10pm
Friday, 7/11: 10am-9pm
Saturday, 7/12: 10am-9pm
Sunday, 7/13: 10am-5pm
An iconic Milwaukee eatery with a Midwestern attitude. MOTOR's bold American classics celebrate the taste of life on the road.
Wisconsin Lottery® Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated more than $19.1 billion in total revenue, including more than $10.8 billion in prizes paid and more than $5.7 billion in funding for property tax credits to eligible Wisconsin homeowners.
Harley-Davidson® Insurance
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
For over 20 years, riders have trusted Harley-Davidson® Insurance to help protect them and their motorcycles. We offer coverage that is unique to you and your bike and provides discounts that could save you up to 25%*. These discounts include Harley Owners Group, H-D™ Riding Academy, Active or Retired Military and Law Enforcement plus several more. Stop by our booth to get a Free quote, Free giveaways, and Free enter to win prizes. *25% savings” reflects paid-in-full discount
CAN ROOM @ MOTOR® Bar & Restaurant
H-D Museum
Thursday, 7/10: 10am-10pm
Friday, 7/11: 10am-9pm
Saturday, 7/12: 10am-9pm
Sunday, 7/13: 10am-5pm
Right next to our buzzing plaza, the Can Room is your pit stop for a cold drink, a killer MOTOR meal al fresco, or a bite from local food trucks. Stop in, kick back, and soak up the vibe.
Concessions / Food Trucks
H-D Museum
Thursday, 7/10: 11am-1pm
Friday, 7/11: 11am-8pm
Saturday, 7/12: 11am-8pm
Sunday, 7/13: 10am-5pm
Local food trucks are teaming up with MOTOR on the H-D® Museum Campus to serve up some seriously tasty eats.
Official Harley-Davidson™ Trucks Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
10am-5pm
Harley trucks? Yep, you read that right. These aren't your everyday pickups they're the ultimate four wheeled creations, born from a groundbreaking collaboration between FOX Factory Vehicles and Harley-Davidson's design team. Head over to our display and feast your eyes on the Harley-Davidson® Ford F250 and GMC Sierra 1500, each constructed with a premium suspension lift system, FOX shocks, custom wheels, Harley-Davidson® badging, and a luxurious custom interior that screams innovation. This is a can't-miss showcase for any thrill-seeker ready to experience the wild side of custom truck engineering.
Real Deal Revolution Workshoppes
H-D Museum
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10pm-5pm
Join us to learn skilled trades from trailblazing women in the industry, such as welding, pinstriping, leatherwork, moto 101, and more.
Harley Owners Group® Breakfast with Bill
H-D Museum
Friday 7/11: 8am
Enjoy breakfast, insider stories, and a private tour of the Harley-Davidson® Museum with fellow passionate rider, H-D’s Global Brand Ambassador—and H-D® cofounder William Davidson’s grandson—Bill Davidson. Exclusive to H.O.G.® members and a guest. $75 per person. Limited Capacity.
V-Twin Visionary Custom Motorcycle Showcase
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Get revved up with V-Twin Visionary as they roll out the sickest custom bikes across every platform.
Rockford Fosgate® Motorcycle Audio Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Experience Rockford Fosgate's all-in-one motorcycle audio solutions for your Harley-Davidson® bike, featuring purpose-built amplifiers and speakers that enhance the soundtrack of your journey.
Sunset Smokeout at the H-D Museum
H-D Museum
Friday 7/11: 10am-8pm
Satuday 7/12: 10am-8pm
As the sun sets, settle into our MKE-style beer garden with a cold brew in hand, live music in the air, and that perfect summer night vibe. Then get ready for the real show — we’re firing up the H-D smoker for a Surf ‘n’ Turf BBQ that brings the flavor. MOTOR® Smokehouse will be serving up a Smoked Shrimp & Brisket Platter — topped off with a special Homecoming BBQ sauce specially crafted by Chef Doug. Want to sharpen your skills? Chef Doug will be hosting BBQ PIT talks and live demos throughout the weekend, sharing insider tips and tricks for mastering smoker-style grilling. Good eats, great music, and a true Milwaukee-style hang.
Dunlop® Motorcycle Tires
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
For over 40 years, Dunlop tire engineers have worked with Harley-Davidson to develop tires that meet the stringent performance standards established by Harley-Davidson. Dunlop is the only tire company that designs, develops, and manufactures motorcycle tires for Harley-Davidson in North America and that's an advantage that directly benefits all Harley-Davidson riders. We at Dunlop look forward to seeing the thousands of people from around the world and hearing your feedback on our products.
Twisted Tea® Experience
H-D Museum
Thursday, 7/10: 1pm-6pm
Friday, 7/11: 1pm-6pm
Saturday, 7/12: 1pm-6pm
Sunday, 7/13: 12pm-4pm
Twisted Tea, America's favorite hard iced tea, is proud to be the official hard iced tea partner of the H-D® Museum during the 2025 H-D® Homecoming festival. This summer during the H-D® Museum Bike Night Concert Series there will be a weekly drawing for Twisted Tea prizes, a photo op in the sidecar of our 1977 Shovelhead, as well as a chance to enter to win a custom Twisted Tea-branded Harley-Davidson® bike built by Cycle Source, which includes a VIP experience to the H-D® Museum. Visit www.keepyourridetwisted.com for more information.
Roll Out Brunch & Bike Show
H-D Museum
Sunday, 7/13: 10am – 5pm
You’ve partied hard all weekend long — now fuel up before you hit the road with the Brunch & Bike Show at the H-D Museum! We’ll be flippin' pancakes and smokin' bacon on our legendary H-D smoker, serving up all your brunch favorites with a Milwaukee twist. Whether you like your coffee black or prefer a Bloody with a beer back, we’ve got you covered. And while you’re fueling up, feast your eyes on the ride-in custom bike show featuring one-of-a-kind rides you won’t see anywhere else. Don’t miss your last chance to soak up the Homecoming vibes — roll in hungry and ride out happy!
EAGLERIDER Rentals & Tours
H-D Museum
Thursday, 7/10: 10am – 8pm
Friday, 7/11: 10am – 6pm
Saturday, 7/12: 10am – 6pm
Sunday, 7/13: 10am – 5pm
Get up to speed on all things H-D rentals, tours, and experiences. Ever wanted to ride a Pan America in Alaska? Book a bucket-list tour. Want to save money on rentals? H.O.G.® members get exclusive discounts. Even if you already own a motorcycle, EAGLERIDER lets you experience more all over the country. Swing by to learn more and for a chance to win some exclusive giveaways.
Shanky's Whip™ Experience
H-D Museum
Thursday, 7/10: 2pm – 11pm
Friday, 7/11: 12pm – 8pm
Saturday, 7/12: 12pm – 8pm
Sunday, 7/13: 12pm – 5pm
Enjoy samples of Shanky's Whip Black Irish Whiskey Liqueur, combining the delicious flavors of vanilla and caramel with Irish whiskey—straight from County Cavan, Ireland. Take a photo with Shanky’s 10 feet-tall animatronic ostrich while trying your new favorite whiskey and capturing a truly one-of-a-kind moment with friends. www.shankyswhip.com for more information.
Ives Brothers Wall of Death
H-D Museum
Thursday, 7/10: 3pm – 9pm
Friday, 7/11: 2pm – 7pm
Saturday, 7/12: 2pm – 7pm
Sunday, 7/13: 11am – 4pm
Check out the unique one-of-a-kind, stunt show performance by The Ives Brothers Entertainment on the Wall of Death.
The Skin Museum: Custom Tattoos
H-D Museum
Thursday, 7/10: 12pm – 8pm
Friday, 7/11: 12pm – 6pm
Saturday, 7/12: 2pm – 6pm
Sunday, 7/13: 10am – 5pm
Get the ultimate tattoo experience at the Skin Museum, a premier tattoo studio inside the H-D® New Product Showroom (Garage). Award winning tattoo artists specialize in different styles, custom designs, and skin tones. *Must be 18 years of age.
Mission Foods® Sampling Experience
H-D Museum
Thursday, 7/10: 12pm – 8pm
Friday, 7/11: 12pm – 8pm
Saturday, 7/12: 2pm – 8pm
Sunday, 7/13: 10am – 5pm
Mission is an official sponsor of the Harley-Davidson Screamin’ Eagle Factory Race Team in MotoAmerica’s King of the Baggers series. Stop by for a photo opportunity and to sample their latest products.
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SP™ Connect: H-D® Phone Cases, Wallets + Mounts Showcase
H-D Museum
Thursday, 7/10: 10am – 6pm
Friday, 7/11: 10am – 6pm
Saturday, 7/12: 10am – 6pm
Sunday, 7/13: 10am – 5pm
Be the first to get the Officially Licensed Harley-Davidson® Phone Cases – precision-engineered, drop-tested, and designed to match the power and style of your ride. We also have Officially Licensed H-D® Locking & Magnetic Wallets – slim, secure, and crafted for convenience without compromise. Complete your setup with our World-Class Motorcycle Mounts – trusted by globally, proven on every terrain. CNC Machined Aluminum. Vibration-dampening tech. Engineered for your Harley and trusted by riders in 70+ countries. Limited quantities will be available.
The LiveWire® Homecoming Experience
H-D Museum
Thursday, 7/10: 10am – 8pm
Friday, 7/11: 10am – 8pm
Saturday, 7/12: 10am – 5pm
Sunday, 7/13: 10am – 5pm
Get an inside look at what’s next from the team behind the S2 Del Mar, Mulholland, and Alpinista. LiveWire’s last Homecoming event brought tons of cool surprises, and this year promises to deliver even more.
STACYC™ Experience & Demos
H-D Museum
Thursday, 7/10: 12pm – 8pm
Friday, 7/11: 12pm – 8pm
Saturday, 7/12: 10am – 6pm
Sunday, 7/13: 10am – 5pm
Check out STACYC’s full lineup of electric balance bikes at H-D Homecoming, and we’re bringing the fun for the whole family. From first-time riders to parents who want to get in on the action, there’s something for everyone to enjoy.
Fishtailz Magazine Custom Motorcycle Showcase
H-D Museum
Friday, 7/11: 10am – 6pm
Saturday, 7/12: 10am – 6pm
Sunday, 7/13: 10am – 5pm
Fishtailz Magazine from Modesto, CA presents three custom motorcycle showcases: Fishtailz Friday Custom Motorcycle Vicla Showcase / Saturday “The Vicla Experience” showcasing Art & Culture on 2 wheels / Sunday Afternoon Ride-In Meet & Greet Vicla Show. Come check them out!
Division BMX Stunt Show
H-D Museum
Saturday, 7/12: 12:30pm – 5:30pm
Sunday, 7/13: 10:30am – 3:30pm
Division BMX Stunt Team is formed from an elite group of professional BMX riders who have come together to both promote the sport of BMX riding as well as show the world what life is truly about, riding with friends and channeling energy toward something positive. With over 15 years of BMX performances under their belts, the Division Stunt Team will entertain! Shows every hour on the half hour.
H-D® Headquarters Tour
H-D Headquarters
Thursday, 7/10: 10am-5pm
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
(Last tour starts at 4pm daily)
Step into H‑D® Headquarters on Juneau Avenue—where over 100 years ago, Harley-Davidson® was born. Take a 40+ minute guided tour through the historic grounds where iconic moments in motorcycle history were made.
H.O.G.® Homecoming Ride
H-D Headquarters
Thursday 7/10: 9am
Kickstands Up: 10am
Join fellow Harley Owners Group® members for a picturesque ride through the forest, rolling hills, and historic landmarks of southern Kettle Moraine Drive. About six hours total, including a stop for lunch at Old Wisconsin—a favorite of Willie G’s. $25 registration. Lunch and commemorative t-shirt included. Limited capacity.
Legendary Lens
H-D Headquarters
Thursday, 7/10: 10am-5pm
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Come to H-D® Headquarters for a chance to take your picture in a number of Historical Iconic landmarks. This is self-guided and outdoors.
H-D® HQ Oasis and Entertainment
H-D Headquarters
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Stop by the Davidson Park Oasis to fuel up on delicious treats from food trucks, groove to live music, and kick back with some fun lawn games.
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Harley-Davidson's Women's Ride
H-D Headquarters
Saturday, 7/12: 8:30am
Kickstands up: 10am
Ladies, rev up your engines and cruise with Harley-Davidson® in memory of “the first lady of motorcycling” Nancy Davidson. Enjoy a premium H-D collectible, plus complimentary coffee and donuts before the ride—all while supporting the Cancer Research Institute™.
H-D® Powertrain Operations Factory Tour
H-D Powertrain Operations
Thursday, 7/10: 9am-3pm
Friday, 7/11: 9am-3pm
Saturday, 7/12: 9am-3pm
(Last tour begins at 3pm daily)
Visit the Harley-Davidson® Powertrain Operations, where the heartbeat of every Harley-Davidson motorcycle is made (Located in Menomonee Falls, WI). The Factory Tour is a 30-45 min, self-guided tour of Harley-Davidson® Powertrain Operations where you'll walk the factory floor to see and learn about select elements of the engine assembly process.
Harley-Davidson® Model Year 2025 Demos
H-D Powertrain Operations
Thursday, 7/10: 10am-4pm
Friday, 7/11: 10am-4pm
Saturday, 7/12: 10am-4pm
(Registration Closes at 3pm. Last demo ride at 3:30pm)
Join us at our Powertrain Operations Facility for an exclusive chance to demo ride the 2025 Harley-Davidson® lineup, including the revolutionary Pan America® 1250 ST and the iconic Street Glide® Ultra. Feel the power of cutting-edge technology and enhanced performance across our entire Cruiser lineup, featuring the Milwaukee-Eight® 117 engine, new ride modes and refreshed styling. Plus, get an adrenaline rush on our specially upgraded demo bikes, equipped with Screamin’ Eagle® 131 and 135 engines.
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Veterans Park
H-D Museum
H-D Headquarters
H-D Powertrain Operations
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