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2025 Activities
CHECK OUT ALL THE EPIC ACTIVITIES IN VETERANS PARK AND BEYOND
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Veterans Park Music Lineup
Veterans Park
Friday, 7/11: 2pm-11pm
Saturday, 7/12: 2pm-11pm
Catch legenrdary country icons Chris Stapleton, Hank Williams Jr., Turnpike Troubadours, Treaty Oak Revival, Sierra Ferrell, Charles Wesley Godwin, 49 Winchester, Ole 60, The Droptines, Kendell Marvel, and many more across two stages at Veterans Park, along the Milwaukee lakefront.
H-D® & Artist Merchandise
Veterans Park
Friday, 7/11: 2pm-11pm
Saturday, 7/12: 2pm-11pm
Commemorate your visit to the mecca of motorcycles with official Homecoming® and artist merch and exclusive gear.
Harley-Davidson® Hangout
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Stop by the H-D Hangout to kick back and soak up all the Homecoming® vibes. Check out the 2025 Harley-Davidson® motorcycles, explore exclusive member perks, and get up close with the LiveWire® display. Learn about rentals and tours with EAGLERIDER or take your first step toward riding by signing up for the Harley-Davidson® Riding Academy. Whether you are a longtime rider or just starting out, this space is designed to feel like home.
Harley-Davidson® JUMPSTART™
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Stop by the H-D Hangout to kick back and soak up all the Homecoming® vibes. Check out the 2025 Harley-Davidson® motorcycles, explore exclusive member perks, and get up close with the LiveWire® display. Learn about rentals and tours with Eagle Rider or take your first step toward riding by signing up for the Harley-Davidson® Riding Academy. Whether you are a longtime rider or just starting out, this space is designed to feel like home.
Monster Energy Freestyle Moto
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-9pm
Experience Monster Energy Freestyle Moto demos showcasing heart-pounding adrenaline stunts from some of the top riders around the world.
Monster Beast Parlor
Veterans Park
Friday, 7/11: 2pm-9pm
Saturday, 7/12: 2pm-9pm
Famed tattoo artist and Monster Tattoo Ambassador, Luke Wessman, will be on site inking flash tattoos on Monster fans throughout the weekend. Monster Energy will also have barbers cutting hair keeping fans looking fresh.
H-D® Creators Meet & Greet
Veterans Park
Friday, 7/11: 4pm-6pm
Don’t miss the biggest Harley-Davidson® Creators Meet & Greet of 2025! Join us on Friday, July 11th from 4pm - 6pm at the H-D Hangout in Veterans Park. Meet top creators like 2LaneLife, Her Two Wheels, Tiffany Rene, Traveling Tall, Just G Kue, Cody Rene Cameron, Cycle Fanatix, Rusty Butcher, Marvelkid87, EastCoastin, Thrashin Supply, MotoFotoDad, Kruesi Originals, Prism Supply and more! Snap pics, talk bikes, and mingle with the pros in person.
Harley-Davidson® Stage - Friday
Veterans Park
Friday, 7/11: 3pm-10:45pm
Join us for an epic music lineup featuring headliner Hank Williams Jr., Treaty Oak Revival, Charles Wesley Godwin, Ole 60, and Kendell Marvel.
Harley-Davidson® Stage - Saturday
Veterans Park
Saturday, 7/12: 4:15pm-10:45pm
Join us for an epic music lineup featuring Grammy award winning headliner Chris Stapleton, The Droptines, Turnpike Troubadours, Sierra Ferrell, and 49 Winchester.
Harley-Davidson Museum
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.
Official H-D Homecoming® Kick-off Party
H-D Museum
Thursday, 7/10: 10am-11pm
Sons of Sconnie: 4:30pm-7pm
Hippies & Cowboys: 7:35pm-9pm
Buckcherry: 9:30pm-11pm
Roll up to a sea of motorcycles lining the streets and campus setting the tone for an unforgettable night and the best weekend of your summer! H-D Museum is your homebase for officially kicking off the festival in true H-D style. It’s time to crank up the volume with free live performances from Sons of Sconnie and Hippies & Cowboys, building to a powerhouse headlining set from Buckcherry. The platinum-selling rock legends will bring their signature blend of raw, hard-hitting hits and electrifying stage presence. Whether you’re riding in from across the country or repping hometown MKE, this is the night to kickstart the party, connect with fellow riders, and celebrate the true spirit of Harley-Davidson. No admission necessary – just get your boots down here for the party!
Harley-Davidson Shop
H-D Museum
Thursday, 7/10: 10am-9pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
Shop exclusive apparel, collectibles and accessories straight from the Harley-Davidson Museum, including archival reproductions and a custom station to create one-of-a-kind gear.
Wisconsin Lottery® Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated more than $19.1 billion in total revenue, including more than $10.8 billion in prizes paid and more than $5.7 billion in funding for property tax credits to eligible Wisconsin homeowners.
H-D® Factory Outlet
H-D Museum
Thursday, 7/10: 10am-9pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
The first and only H-D® Factory Outlet is your destination for end-of-season gear and discontinued products.
Harley-Davidson® Insurance
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
For over 20 years, riders have trusted Harley-Davidson® Insurance to help protect them and their motorcycles. We offer coverage that is unique to you and your bike and provides discounts that could save you up to 25%*. These discounts include Harley Owners Group, H-D™ Riding Academy, Active or Retired Military and Law Enforcement plus several more. Stop by our booth to get a Free quote, Free giveaways, and Free enter to win prizes. *25% savings” reflects paid-in-full discount
Official H-D® Membership Check-In
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Harley Owners Group® members: Swing by the H-D Membership® area next to the H-D Museum for your exclusive event keepsake and bonus Homecoming™ Ride Challenge gift. See what else is in store for you, like unlimited museum visits, Fast Pass line entry, and a members-only group ride. H.O.G.—curious? Come sign up!
Real Deal Revolution Workshoppes
H-D Museum
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10pm-5pm
Join us to learn skilled trades from trailblazing women in the industry, such as welding, pinstriping, leatherwork, moto 101, and more.
2025 H-D® New Product Showroom
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Explore the 2025 line-up of Harley-Davidson® motorcycles, including our all-new CVOs, Grand American Touring, Cruiser, Adventure Touring and Sport models.
H-D Museum Live Music: Friday
H-D Museum
Friday 7/11:
Big Al Wetzel: 12pm - 2pm
Jackie Brown Band: 2:30pm - 4:30pm
The Now Band: 5pm - 8pm
Join us for live music from regional artists all day long on the Rockford Fosgate® Stage from Big Al Wetzel Band, Jackie Brown Band and The Now Band.
H-D Museum Live Music: Saturday
H-D Museum
Saturday 7/12:
Rebel Grace: 12pm - 2pm
Landline: 2:30pm - 4:30pm
INFER/RED: 5pm - 8pm
Join us for BBQ from MOTOR® Smokehouse and live music from regional artists all day long on the Rockford Fosgate® Stage from Rebel Grace, Landline, and INFER/RED.
H-D Museum Live Music: Sunday
H-D Museum
Sunday 7/13:
Crossfire: 11am-1:30pm
The Playlist: 2pm-4pm
Before you head home stop by the H-D Museum for brunch, a bike show, and live music from regional artists Crossfire and The Playlist.
MOTOR® Bar & Restaurant
H-D Museum
Thursday, 7/10: 10am-10pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
An iconic Milwaukee eatery with a Midwestern attitude. MOTOR's bold American classics celebrate the taste of life on the road.
CAN ROOM @ MOTOR® Bar & Restaurant
H-D Museum
Thursday, 7/10: 10am-10pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
Right next to our buzzing plaza, the Can Room is your pit stop for a cold drink, a killer MOTOR meal al fresco, or a bite from local food trucks. Stop in, kick back, and soak up the vibe.
Concessions / Food Trucks
H-D Museum
Thursday, 7/10: 11am-10pm
Friday, 7/11: 11am-6pm
Saturday, 7/12: 11am-6pm
Sunday, 7/13: 11am-5pm
Local food trucks are teaming up with MOTOR on the H-D Museum Campus to serve up some seriously tasty eats.
Official Harley-Davidson® Trucks Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
10am-5pm
Harley trucks? Yep, you read that right. These aren't your everyday pickups they're the ultimate four wheeled creations, born from a groundbreaking collaboration between FOX Factory Vehicles and Harley-Davidson's design team. Head over to our display and feast your eyes on the Harley-Davidson® Ford F250 and GMC Sierra 1500, each constructed with a premium suspension lift system, FOX shocks, custom wheels, Harley-Davidson® badging, and a luxurious custom interior that screams innovation. This is a can't-miss showcase for any thrill-seeker ready to experience the wild side of custom truck engineering.
Harley Owners Group® Breakfast with Bill
H-D Museum
Friday 7/11: 8am
Enjoy breakfast, insider stories, and a private tour of the Harley-Davidson® Museum with fellow passionate rider, H-D’s Global Brand Ambassador—and H-D® cofounder William Davidson’s grandson—Bill Davidson. Exclusive to H.O.G.® members and a guest. $75 per person. Limited Capacity.
V-Twin Visionary Custom Motorcycle Showcase
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Get revved up with V-Twin Visionary as they roll out the sickest custom bikes across every platform.
Rockford Fosgate® Motorcycle Audio Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Experience Rockford Fosgate's all-in-one motorcycle audio solutions for your Harley-Davidson® bike, featuring purpose-built amplifiers and speakers that enhance the soundtrack of your journey.
Sunset Smokeout at the H-D Museum
H-D Museum
Friday 7/11: 10am-8pm
Satuday 7/12: 10am-8pm
As the sun sets, settle into our MKE-style beer garden with a cold brew in hand, live music in the air, and that perfect summer night vibe. Then get ready for the real show — we’re firing up the H-D smoker for a Surf ‘n’ Turf BBQ that brings the flavor. MOTOR® Smokehouse will be serving up a Smoked Shrimp & Brisket Platter — topped off with a special Homecoming BBQ sauce specially crafted by Chef Doug. Want to sharpen your skills? Chef Doug will be hosting BBQ PIT talks and live demos throughout the weekend, sharing insider tips and tricks for mastering smoker-style grilling. Good eats, great music, and a true Milwaukee-style hang.
Dunlop® Motorcycle Tires
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
For over 40 years, Dunlop tire engineers have worked with Harley-Davidson to develop tires that meet the stringent performance standards established by Harley-Davidson. Dunlop is the only tire company that designs, develops, and manufactures motorcycle tires for Harley-Davidson in North America and that's an advantage that directly benefits all Harley-Davidson riders. We at Dunlop look forward to seeing the thousands of people from around the world and hearing your feedback on our products.
Twisted Tea® Experience
H-D Museum
Thursday, 7/10: 1pm-6pm
Friday, 7/11: 1pm-6pm
Saturday, 7/12: 1pm-6pm
Sunday, 7/13: 12pm-4pm
Twisted Tea, America's favorite hard iced tea, is proud to be the official hard iced tea partner of the H-D® Museum during the 2025 H-D® Homecoming festival. This summer during the H-D® Museum Bike Night Concert Series there will be a weekly drawing for Twisted Tea prizes, a photo op in the sidecar of our 1977 Shovelhead, as well as a chance to enter to win a custom Twisted Tea-branded Harley-Davidson® bike built by Cycle Source, which includes a VIP experience to the H-D® Museum. Visit www.keepyourridetwisted.com for more information.
Roll Out Brunch & Bike Show
H-D Museum
Sunday, 7/13: 10am – 5pm
You’ve partied hard all weekend long — now fuel up before you hit the road with the Brunch & Bike Show at the H-D Museum! We’ll be flippin' pancakes and smokin' bacon on our legendary H-D smoker, serving up all your brunch favorites with a Milwaukee twist. Whether you like your coffee black or prefer a Bloody with a beer back, we’ve got you covered. And while you’re fueling up, feast your eyes on the ride-in custom bike show featuring one-of-a-kind rides you won’t see anywhere else. Don’t miss your last chance to soak up the Homecoming vibes — roll in hungry and ride out happy!
H-D® Headquarters Tour
H-D Headquarters
Thursday, 7/10: 10am-5pm
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
(Last tour starts at 4pm daily)
Step into H‑D Headquarters on Juneau Avenue—where over 100 years ago, Harley-Davidson® was born. Take a 40+ minute guided tour through the historic grounds where iconic moments in motorcycle history were made.
H.O.G.® Homecoming Ride
H-D Headquarters
Thursday 7/10: 9am
Kickstands Up: 10am
Join fellow Harley Owners Group® members for a picturesque ride through the forest, rolling hills, and historic landmarks of southern Kettle Moraine Drive. About six hours total, including a stop for lunch at Old Wisconsin—a favorite of Willie G’s. $25 registration. Lunch and commemorative t-shirt included. Limited capacity.
Legendary Lens
H-D Headquarters
Thursday, 7/10: 10am-5pm
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Come to H-D® Headquarters for a chance to take your picture in a number of Historical Iconic landmarks. This is self-guided and outdoors.
H-D® HQ Oasis and Entertainment
H-D Headquarters
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Stop by the Davidson Park Oasis to fuel up on delicious treats from food trucks, groove to live music, and kick back with some fun lawn games.
H-D® Powertrain Operations Factory Tour
H-D Powertrain Operations
Thursday, 7/10: 9am-4pm
Friday, 7/11: 9am-4pm
Saturday, 7/12: 9am-4pm
(Last tour begins at 3pm daily)
Visit the Harley-Davidson® Powertrain Operations, where the heartbeat of every Harley-Davidson motorcycle is made (Located in Menomonee Falls, WI). The Factory Tour is a 30-45 min, self-guided tour of Harley-Davidson® Powertrain Operations where you'll walk the factory floor to see and learn about select elements of the engine assembly process.
Harley-Davidson® Model Year 2025 Demos
H-D Powertrain Operations
Thursday, 7/10: 10am-4pm
Friday, 7/11: 10am-4pm
Saturday, 7/12: 10am-4pm
(Registration Closes at 3pm. Last demo ride at 3:30pm)
Join us at our Powertrain Operations Facility for an exclusive chance to demo ride the 2025 Harley-Davidson® lineup, including the revolutionary Pan America® 1250 ST and the iconic Street Glide® Ultra. Feel the power of cutting-edge technology and enhanced performance across our entire Cruiser lineup, featuring the Milwaukee-Eight® 117 engine, new ride modes and refreshed styling. Plus, get an adrenaline rush on our specially upgraded demo bikes, equipped with Screamin’ Eagle® 131 and 135 engines.
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Veterans Park
H-D Museum
H-D Headquarters
H-D Powertrain Operations
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